Céide Coast in line for €500k Fáilte Ireland investment

Posted in Connect on October 30, 2018.

North Mayo’s newly-branded Céide Coast is to benefit from a €500,000 investment from Fáilte Ireland in 2019.Councillors from the Ballina Municipal District heard details of how the funding will benefit the tourism offering of the coastal communities that make up the Céide Coast when Anne Marie Flynn, manager of the Mayo North Promotions Office, gave a presentation at their most recent monthly meeting. Ms Flynn explained that Fáilte Ireland’s investment follows on the communities’ success in the prestigious international European Destinations of Excellence Net work awards and their nomination for a 2018 Pride of Place Award which, combined, have netted increasing exposure for the region and demonstrated its potential to develop tourism sustainably. Ms Flynn explained that Céide Coast tourism initiatives like the annual half marathon have netted major national and international publicity for the area too.

The results of the 2018 Pride of Place results are due next month and it is hoped that announcement will yield more silverware for the Céide Coast.
Meanwhile, the momentum of contesting the awards continues on through the work of the area’s newly-formed development group and will be augmented by Fáilte Ireland’s planned €500,000 investment in the region.
The funds will be made available from next year for product development, branding development for the Céide Coast and for building overseas’ connections and the investment will probably take the form of business development workshops geared at assisting local tourism operators to up-sell their products to tour operators in order to reach maximum capacity, Ms Flynn continued.
There will also be some grant aid available for business development. Ms Flynn explained that such initiatives have already been piloted in the Skelligs area of Co Kerry and have helped to facilitate the development of 16 new tourism related businesses there.

Story by Orla Hearns,
Western People, October 29th 2018

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