Westport’s Joanne Clarke wins Taste of Success €100,000 prize

Posted in Connect on October 28, 2015.


Mayo woman Joanne Clarke was declared the winner of The Taste of Success on RTÉ One on Tuesday night, Joanne wins a prize worth €100,000, one of the largest on Irish television, and her product will be available on the shelves of more than 140 Lidl Ireland stores nationwide.

In the dramatic finale of the eight-week series, viewers saw Joanne, a 43-year-old single mum from Westport, emerge victorious with her Nutty Brioche and Butter Pudding. Joanne was the winner of the Connacht and Ulster round on a previous episode of the competition and her success on Tuesday nights finale of the show represents a major turnaround in fortunes for Joanne. During last nights final viewers heard how she has struggled financially in recent years with the bank repossessing her home.

“All through the competition, I had been really confident about the product, thinking it could go all the way but you can never dare to dream. Anytime someone broached the subject about the prize I would start talking about something else!” said Joanne after her win.

“I suppose, even though I count myself as a positive thinker, I didn’t want to risk dreaming about what I would do with the win and then maybe be disappointed. I made a conscious effort to just live in the moment, and enjoy the experience and I have to say I loved every minute of it.”

“I really enjoyed developing the product and tweaking it along the way. I hope people like it. I am still in shock. The impact of winning this prize is going to be huge for me.”

TOS-Logo-2lineThe Taste of Success, produced by RTÉ Cork and sponsored by Lidl Ireland, travelled around the country, with mentors JP McMahon, Domini Kemp, Catherine Fulvio, Martin Shanahan and host Dáithí Ó Sé. Joanne’s mentor Michelin-starred chef JP McMahon said he was delighted to see Joanne take home the prize. “It couldn’t happen to a more worthy person and I think it is something that is absolutely going to change her life,” he said.

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