Maxol in Mayo raise €62,000 for Aware

Posted in Connect on February 14, 2019.


MAXOL’S customers in Mayo demonstrated great generosity in the run-up to Christmas by contributing to a whopping total of €62,000 raised for the charity Aware, bringing the total funds raised by Maxol nationally to €120,000 for 2018.

Getting onboard with Maxol’s ROSA coffee charity campaign meant that a 10-cent donation was made for every purchase of Maxol’s exclusive ROSA coffee, as well as tea and other hot drinks, in November and December 2018. Maxol’s fresh, quality ROSA coffee has been a hit with local customers and commuters alike and the two-month campaign saw their target donation of €60,000 exceeded. It follows a number of successful fundraising drives run by

Maxol including a ‘top up your purchase’ initiative in August 2018 which raised a further €25,000.

Maxol’s partnership with Irish charity Aware began in 2016. Aware provides support, education and information services for those impacted by depression, bipolar disorder and mood-related conditions. The goal of the partnership is to encourage positive mental health in communities in Ireland.

CEO of the Maxol Group, Brian Donaldson spoke about the campaign: “We’re very proud to partner with Aware, which does such important and  admirable work across the country. It is really encouraging to see such a great result in terms of funds raised through sales of our newly-launched coffee brand ROSA. We look forward to rolling out similar initiatives in 2019 to raise even more funds to support the wonderful work Aware does across ommunities in Ireland. I would like to thank all of our valued customers, retailers and staff who have supported this good cause.”

Drew Flood, Business Development Executive at Aware said: “This is an incredible amount to raise in such a short period of time and we are very grateful  for the opportunity to work with Maxol, and its independent retailers that are at the heart of so many communities right across the country.”

The Mayo News, February  12th 2019

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