Exploring New Markets in the US

Posted in Invest on October 5, 2015.

If you’re in business you’re always looking to expand and grow. You know that only new customers and new markets grow businesses. The United States is the world’s largest and most dynamic economy. It has a GDP above $14 trillion meaning there is no bigger, more bountiful nut for companies to crack. Mayo based companies and entrepreneurs have thrived both in the US and exporting to the US. Mayo as a county has one of the strongest economic linkages with the US in Ireland. This initiative will interest micro enterprises to large scale manufacturing companies alike.

On Friday, 9th October Mayo County Council and Inc60™ will hold an event to assist all types of companies thinking of entering the U.S. market. David Minton, Economic & Trade Executive with Mayo County Council said that “significant developments are underway to strengthen the relationship between Mayo and key US markets. Over the past 18 months our commercial relationship with Rhode Island has proved extremely fruitful and we are exploring options of establishing a more permanent platform for our companies to commence business in the U.S. I would encourage anyone interested in U.S based opportunities to attend this event and find out more”

Participating companies and business people will receive expert guidance and learn how to investigate the U.S. market as a viable business proposition. The United States is enormous, ranking as the third largest country in the world by landmass and population. Going in without pre-planning, without knowing your market or knowing if there is a market for your product, will leave you – as the locals say – whistling dixie. Your resources will quickly disappear into the vast cultural milieu that thunders around you.

This event will be led by Susan Stipa, President of McDay LLC, a Philadelphia based Marketing Communications Services firm. Susan will be joined for a live Q&A session by Bill McLaughlin, founder and Chairman Emeritus of the Irish American Business Chamber & Network in Philadelphia.

Susan Stipa has twenty years’ experience in pharmaceutical, technology, financial services, and healthcare related industries. Susan couples a chemical engineering background with a creative mind to carve out a unique offering at McDay LLC. Susan articulates strategy, simplifies complexity and frames branding/outreach for leading companies in technology, life sciences, engineering and finance.

Bill McLaughlin is President of McLaughlin & Morgan, Inc., a company dedicated to offering a full spectrum of Business Development Services with a particular interest in assisting American companies entering the European market through Ireland, and Irish companies entering the US markets.

This event is the first in a series of events on Doing Business in America. It is a series of events supporting the launch of the proposed Ireland West International Trade Centre in Rhode Island. The centre is a soft landing platform for companies based in the West / North West of Ireland. It will serve as a soft landing platform for business, entrepreneurs and creative individuals to explore the U.S. east coast markets in Boston, New York and Rhode Island. The centre includes hot desking space, office space, exhibition space and a conference room.

The U.S. Market Entry Advice for Irish Businesses event takes place at GMIT, Innovation in Business Centre (IiBC) in Castlebar on Friday, 9th October 2015. It’s a sixty minute lunchtime event followed by refreshments and networking. The session is free to attend and commences at 1pm, sharp. Booking is required as this event is strictly limited. For further information or to reserve your place, please contact Paul Corrigan, Mayo County Council on 094 904 7029 or visit www.inc60.com/events.